Instagram Algorithm 2020: What Is The New Instagram Algorithm?

If you, like any other business, have opened an Instagram page for your brand, you should have noticed some changes to the Instagram algorithm recently. Instagram's new algorithm has recently created problems for many, and many people do not know what Instagram's priority is in showing new posts and stories to users. In this post, you will get acquainted with Instagram algorithm and ways to defeat it.

What is the Instagram algorithm? When we talk about the Instagram algorithm, we are talking about the artificial intelligence that sits behind this popular social network. Instagram algorithm works based on machine learning. In other words, its artificial intelligence analyzes the data of millions of users from all over the world at any given moment to know on what basis it should show them new content. This causes the Instagram algorithm to change every moment. What is Instagram algorithm? For example, you may have noticed that in the past, Instagram showed you posts based on when they were posted, but now it shows you posts based on a different pattern. In other words, the new Instagram algorithm no longer operates in chronological mode. But other factors, such as your interest in the subject of the post, your relationship with the account holder, and post are more effective in showing you the post sooner. A few important points about the Instagram algorithm 1- The difference between video and image Many people think that if they publish more video content than still images, Instagram will show them more to the audience. Following the rumors, Instagram put an end to the rumors. Video and image are not superior to each other in terms of Instagram algorithm. Video and image differences in Instagram algorithm Instagram tries to show you content that users have spent more time viewing. Video content is longer and users pause longer. If there is a difference between video and image, it is due to user behavior. 2- Fik interaction Instagram algorithm can detect things like using a bot to collect likes and comments. So try to attract real followers as much as possible! 3- Comment length It does not matter if the comments contain multiple paragraphs or just one wave. All comments, regardless of their length, have the same value for the Instagram algorithm and are considered as interactions. 4- Account type If you have doubts about changing your account from personal to business, put this doubt aside. Instagram has officially announced that its algorithm does not differentiate between types of accounts. In other words, the type of account you have does not in itself affect the amount of time your content is displayed to users. New Instagram algorithm Once again, the issue of user behavior is at stake here. If you have a business account but regular users interact with you, you will still be at the forefront of their Instagram content. 5- The first 30 minutes There were rumors for the first 30 minutes for several years, until Instagram responded to the rumor. According to the rumor, the amount of interaction that a post has in the first half hour after posting is important in determining its position in the feed for the Instagram algorithm. Instagram denies the rumor. In other words, if your post is not seen much in the first few minutes, it will not prevent Instagram from showing it to your followers. However, you should consider the time of posting. The point that we will address in the following. If you want to defeat the new Instagram algorithm, you must first know how this algorithm works. Here are some important points about the Instagram algorithm. 1. Instagram algorithm predicts how much you care about the content of a post. Who you follow and what you like is important in the order in which posts are displayed in the feed. Instagram tries to guess what you like and shows you the same at the top of the feed. In other words, the order in which posts are posted on Instagram is a result of your past behavior on this social network. The people you interact with, the more you like their content, the more you are tagged in the posts, and the type of posts you interact with are effective in this regard. 2- Instagram algorithm determines your relationship with followers. Instagram tries to guess who is closer to you based on the type of interaction you have with people and shows you the content of the same people. For example, if you comment or tag a lot on a certain person's photos, that person may be a close family member or friend on Instagram. On the other hand, you may have noticed that by following a new person, Instagram followers will initially show you a lot of their content. If you do not interact with this content, the Instagram algorithm will guess that this person is not one of the people close to you. As a result, his content is transmitted to the end of the feed. In general, you should see more content from the following people: People whose content you like regularly The people you direct to People whose names and IDs you are searching for People you know in real life 3- Instagram algorithm cares about time. Instagram feeds are no longer arranged in chronological order. However, the new Instagram algorithm considers the time of posting content as one of the factors in showing content to the audience. Instagram is always trying to show you the latest content. So if you want to succeed on Instagram, create a content calendar for Instagram content. 4- Instagram algorithm considers the amount of your use of the application. How many times a day do you open Instagram? The number of times you visit Instagram affects the content you see. Because Instagram tries to show you the latest content every time you visit and no longer displays content you have seen before at the top of the feed. 5- Instagram algorithm cares about the number of your followers. How many people do you follow on Instagram? The higher the number of your followers, the more open Instagram is in choosing the content. That's why by opening Instagram one round, you will not see the posts of all your followers. Instagram algorithm for storytelling The Instagram story algorithm works much like the Instagram algorithm in the feed; However, the timing of the story is more important here. Instagram tries to show you the latest stories. If you have a lot of interaction with several accounts and those accounts produce content on a regular basis, you will probably always have them at the top of your stories. Also, the Instagram algorithm has recently paid attention to the extent to which users interact with stories. A point you might want to consider for Instagram marketing. Instagram algorithm for Explorer RELATED POSTS What is a session in Google Analytics? How to make money from Instagram? 5 ways to earn money from… The Explorer page also has its own algorithm. Your Explorer will probably be very different from your best friend's Explorer. Because the Instagram algorithm tries to personalize this page for each user as much as possible. The purpose of Explorer is to offer the user possibly the content they want. If you have searched for a topic or hashtag on Instagram, there is no doubt that you will soon see the content related to that hashtag on the Explorer page. Instagram algorithm for IGTV IGTV is one of the newer features of Instagram, and for this reason, how the Instagram algorithm works is not fully known. However, IGTV probably follows a similar algorithm to the feed algorithm. There are currently three categories on IGTV Instagram: For you Is a category designed specifically for you. Instagram algorithm builds videos within this channel based on who you follow and the type of interactions you have with different types of content. Following Contains a selection of videos that your followers are watching on Instagram. Popular Dedicated to trendy and popular videos among all Instagram users. A few tricks to defeat the Instagram algorithm Our advice is that instead of trying to defeat the Instagram algorithm, try to understand it and act according to its criteria. Here are some things that will help your Instagram page grow: 1- Regular publication of quality content Set up a content calendar for Instagram and be loyal to it. If you publish content at regular intervals, you will gain the trust of Instagram algorithm. Also pay attention to the quality of the content. Dedicated and high quality content to Instagram shows that your account is a professional account. So Instagram will give you more importance. Do not limit content publishing to Instagram feeds alone. Publishing a story on a regular basis can also have a huge impact on the status of your Instagram account. Many users spend more time checking the story and do not scroll the feed too much. So do not forget this important feature of Instagram. To have a regular publishing schedule on Instagram, it is good to have a content calendar. If you want to read more about the Content Calendar , we suggest you read the Infographic Academy Content Calendar article . 2- Creating interaction The more you interact with users, the more valuable your work will be in terms of Instagram algorithm. Encouraging users to post comments (post contests, create questions, etc.) is a great way to create interaction. Do not underestimate the power of storytelling in creating interaction. Instagram stories have created various possibilities such as quizzes, questions, polls, and so on. All of these features encourage users to react and interact. Using call to action can be very useful in creating interaction. Types of calls to action for Instagram include: Instagram algorithm pays attention to the amount of time users spend viewing your content. So you have to find a way to increase this time. Creating posts consisting of multiple slides is a great way to keep users on the post. These posts allow the user to spend more time on them due to their trailing content. Video content is also effective. A good way to share video content and take advantage of Instagram is to use IGTV. You can display a one-minute preview in the feed so that the audience can go to IGTV to watch the full file. In this way, the Instagram algorithm will gradually give you a good place in IGTV. 4- Time of publishing the content Find out when your followers are most active and spend the same amount of time posting content. This will make your posts more visible and engage with your audience. Remember that the audience of each brand does not behave the same. Some visit Instagram more between 3 and 5 pm and some at the end of the night. After the publication of content to suit the Persona to determine the audience. 5- Hashtags Proper use of hashtags can be one of the most important ways to defeat the Instagram algorithm. Tips for using hashtags include: Use the right and relevant hashtags so that the right and relevant people can see your posts. Using unrelated hashtags in terms of Instagram algorithm will make you look down. Use the right number of hashtags. Excessive use of hashtags has a negative effect. Search for the hashtag before selecting it. In particular, visit your competitors' page to see what hashtags they have used. 6- Republishing the contents It is a good idea to republish your popular content from time to time. This will bring the old audience back to your attention. You will also find new contacts this way. 7- Instagram analysis By upgrading your Instagram account to a business account, you will be able to analyze your Instagram for free. If you want to beat Instagram algorithm, do not forget to check the analysis regularly. These analyzes will tell you how successful you have been in various areas such as the use of hashtags, content types, and so on. You can also use sites like tanke.fr for free to analyze Instagram. Instagram algorithm is constantly changing. What is certain is that the way you interact with your audience will always have an impact on your position. So try to stay in touch with your audience as much as possible and keep them happy. It is better to identify your audience persona first. Develop a content strategy based on persona. Finally, publish the posts with the help of content calendar and paying attention to Instagram algorithms. Paying attention to the psychology of color also helps to attract the audience's attention. Frequently Asked Questions about Instagram services. How does the Instagram algorithm work? Instagram algorithm works with the help of artificial intelligence and machine learning algorithms. This algorithm is constantly changing by receiving users' information and analyzing their behavior. These changes are in the direction that users have the best user experience. In what case will you be fined by the Instagram algorithm? If the Instagram algorithm detects the purchase of fake followers, likes, and comments, the fraudulent page will be penalized. In addition, using unrelated or overly repetitive hashtags can result in temporary fines. How to defeat Instagram algorithm? By publishing valuable and quality content on a regular basis at the right time, publishing videos or slideshows, interacting more with others, using hashtags and… you can move towards the goal of the Instagram algorithm which is the good experience of users. How to include our posts in Instagram Explorer? Instagram Explorer algorithm works differently for each user. In fact, the more the user and his followers like certain posts, the more such posts will be displayed in Explorer. The best type of content is video content because it has more fans.