Instagram Marketing

Considering the effective role of social networks, especially Instagram, in the growth of businesses, in this block of learning, we intend to teach Instagram marketing. In this session, we will start with social media marketing, its types and benefits, and end with an explanation of Instagram marketing.

Definition of social media marketing Until 5 years ago, using social media for marketing purposes seemed like a creative strategy, but now having a strategy for working on social media is a vital need. A recent report on a mediakix sitePublished with 4,000 marketers and business owners, showing that 96% of them use social media in their work. 92% also stated that social media has influenced their success. The Pew Research Center shows that 90% of businesses are currently members of at least two social networks. Social media marketing is a form of digital marketing that uses social media to target its users, trying to achieve the marketing goals set by a business. The presence of businesses on social networks increases the interaction with people whose lives have a significant role in the lives of Instagram, Facebook, YouTube and others. The result of more interaction with users of these platforms is to increase brand awareness and influence their purchasing decision. Read a more complete description of social media marketing in the digital marketing block . Why include social media in your marketing plan? In a world where billions of people use social media, social media marketing is one of the most important factors in achieving your marketing goals. To understand its importance, here are some of the benefits that social media brings to businesses: Membership in social networks increases brand awareness Any opportunity to publish content and express yourself is valuable. Social media has shown a new way for brands to get their message across. By using social networks, you not only have easier access to new customers, but also stay in the minds of existing customers. For example, a Twitter user might get to know your business for the first time while browsing their timeline; Or, for example, an indifferent customer who does not pay attention to brand names becomes more eager after seeing the user accounts of the product he uses on various social networks. Increase brand awareness through social media Being on social media improves brand loyalty Businesses that are active on social media also have more loyal customers, according to research published by the Texas University of Technology. This study emphasizes the need to use social media. Having a social media activity strategy can be effective in building customer loyalty. Another study by Convince & Convert found that 53% of Americans who follow brands on social media are loyal to that brand. Increase brand loyalty and social media marketing Social media boosts conversion rates Every piece of content you produce is an exceptional opportunity to turn a follower into a buyer. On different platforms you have access to old, current and new customers and you can interact with all of them. Every photo, video or article you publish is a special chance to get feedback from the audience; Any feedback can also lead to site visits and ultimately purchases. Not every interaction leads to an increase in conversion rates, but positive interactions between the brand and the follower ultimately increase his or her chances of becoming a customer. By joining businesses on social networks, the opportunity to talk to the customer increases Social media marketing is beneficial in every way. One of the most significant benefits is the humanization of the relationship between the business and its customers. Social networks are one of the spaces that allow different professions to show their human face to consumers. As the level of interaction increases, the foundations of trust and credibility are laid. This is very important because people like to do business with their peers, not companies that have legal personality. Strengthen the brand relationship with the customer Social media marketing has a greater impact on the audience Constant interaction with customers makes other consumers have a positive attitude towards you. When someone expresses their satisfaction with the use of your product on social networks, it leads to attracting the attention of other users . The more people talk about your company name, the more credibility and influence you have among new users. That's why working with influencers is a successful way to gain more influence among the people. The use of social media on marketing introverted or Aynband marketing impact Without social media, businesses are limited to their current customers. Each social media account is a unique way to direct users to your site. Every piece of content you produce provides a new opportunity to meet a new audience. Quality content brings more traffic to your page. More traffic helps increase leads, which can eventually lead to higher conversion rates. Using social media reduces marketing costs According to Hubspot, 86% of marketers consider 6 hours a week to be enough time to work on social media. 6 hours a week is not a significant investment for social media. If you spend 1 hour a day creating content and managing your account, you will see the results of your efforts. Even paid ads on Instagram and Twitter are relatively affordable. You can start with a smaller budget. When you see the positive impact on your career, you can increase the cost. Rest assured that as your budget grows, so will your business. Reduce marketing costs with Instagram marketing Social media influences search engine results SEO is the best way to get relevant traffic in search engines. But success factors in ranking search engine results are always changing. Simply updating the blog, optimizing the tag title and meta descriptions, and distributing backlinks to another site is not enough. Google and other search engines also consider social media presence as an important factor. In addition, Google considers the activity in these networks as a sign of credibility, legitimacy and trust. So if you want to have a good position in search engine pages, having a social media account is a must. Having a social media account improves the customer experience Social networks are a communication channel, any interaction can enhance your service. For example, when a customer complains about your services on Instagram, you can quickly appease them in front of others and take action to compensate. If the customer praises you, suggest your new product after thanking him. Show that you value the customer. Make her personal shopping experience memorable. Social networks make the customer know more Social media allows you to better understand the interests of your customers and their behavior. For example, by observing social networks, you will find out what users think about your business. Categorizing your content also helps you find out what kind of content your followers like the most in order to generate more of it. In each of your advertising campaigns, you will also get statistics about engagement (the ratio between the amount of user interaction with the content of a page to the number of its followers) and conversion rate. Also, the statistical information that Instagram provides to business accounts will guide your marketing decisions. If, despite the above benefits, you are still skeptical about social media marketing, rest assured that your competitors are already on social media. Competitors should not be allowed to seize all your opportunities. So far, so good. They've been one step ahead of you. If the arena is empty of competitors, it is a unique opportunity to be a pioneer. A study of social networks in Iran There are no accurate and new statistics on Iranians' use of social networks, but according to ISNA, Telegram with 71% and Instagram with 42% have the most use among the people. Of course, it is important to keep in mind that Telegram is not a social network, but a messenger. In social networks, the group of contacts you are in contact with is more pervasive than messenger networks, and you have access to more people to interact with. So content production on a messenger is different from social networking. There are no statistics about LinkedIn , but according to a report, it is estimated that 25,000,000 Iranians have created accounts on LinkedIn. Twitter and Facebook filtering has made the presence of Iranians on Instagram more colorful than other social networks. Considering that Instagram is currently the most popular social network in Iran, we have also dedicated our education to this social network. Instagram in Iran The first version of Instagram was published in 2010. Instagram entered Iran a little later after its publication. It seems that the most important reason was the lack of iPhone devices in Iran; Because the early versions of Instagram were only available to iPhone users. But gradually with the increase of iPhone devices in Iran and the publication of Instagram for the Android operating system and the large number of Android devices in Iran, this program also became popular in Iran. After Facebook was filtered, Iranian Facebook users flocked to this social network, and the number of Iranian Instagram users increased day by day. In today's Iranian business world, unfiltered social networks play an important role in marketing and increasing sales. Effective ads on Instagram through influential people If you want to promote your business on Instagram, Tegro Influencer Marketing platform helps you to have more effective advertising through influential people. Why should Instagram be considered in your marketing plan? At the beginning of Instagram, most users posted photos of their food, selfies and pets. It wasn't long before Instagram went from being a photo-sharing platform to a great marketing channel. Take a look at Instagram features, most of which are designed to facilitate businesses, such as user statistics, shopping tags, story links, and ICT, which we'll cover in detail in future sessions. No matter what field you work in, being on Instagram is a must. More than 500 million daily active users on Instagram, sharing an average of 95 million posts per day, leaves no room for doubt. Not only is the population of this social network high, but they are also eager for the presence of brands. 62% of users follow a business on Instagram. More than a third of Instagram users use it to shop online Sales are the goal of most business owners, and Instagram makes it easy to achieve that goal. As a result, investing in Instagram is worthwhile. One third of Instagram users use it to shop online. The social network has 1 billion monthly active users, one third of whom make online purchases on Instagram. Instagram users are not just people who follow your page, but also consumers who have a history of online shopping from Instagram before. Their next purchase may be from your company. In this regard, 75% of users, after seeing an advertising post (sponsor of Ads) on Instagram, take action such as visiting the site. Even if a purchase is not obtained from this site visit, the usefulness of Instagram will not be reduced because with retargeting, you can attract his opinion. online shopping Instagram gives you a clear ROI You are probably familiar with this feature of Instagram, but it is interesting to know that many brands use it without evaluating the effectiveness of social platforms. Since the Instagram ad management system is similar to Facebook, it has all the features. The conversion rate can be easily tracked via the click link. According to the goal you have defined for your marketing, the amount of achievement, result and profitability of advertising campaigns can be easily calculated. Instagram also provides statistical information about followers to business accounts such as gender, age, geographical location, and so on. This information will help you invest your budget properly. Instagram creates an intimate relationship between the customer and the brand One of the benefits of Instagram is that you can interact with your audience for free. Instagram engagement is 10 times more than Facebook, 54 times more than Pinterest and 84 times more than Twitter. Instagram users like 2.4 posts daily. With the high amount of Instagram engagement, it can not be ignored. When a follower reacts to your post, it is as if they are interacting with your brand. The more the brand responds to the reactions, the more trust is formed between the brand and the customer, and the more customer trust can increase sales. Instagram makes your ads more lasting One of the most important differences between Instagram and other social networks is that it is photo-centric. People's memory recalls images more than text or what they hear, and Instagram helps you stay in the audience's mind. People also relate better to photos and videos and react positively to them; These two points strengthen the decision to buy. All the right features for marketing text, photos and videos are available on Instagram, so it is the best social network for businesses.