According to a survey published by Bloomberg , 58% of Instagram users say they visit the site daily, compared to 23% for Pinterest.
Several other polls have already shown that Instagram is more important to brands because a higher percentage of people follow their favorite brands through the network. In a 2015 survey conducted by the Global Web Index, 53% of active social media users chose Instagram in response to the question of how they prefer to follow the activities of your favorite brand.
Also, 44% of Instagram users stated that the main reason for using social networks was searching to find the best product, while this rate was less reported among other network users.
According to the online news agency; Other evidence suggests that Instagram has gradually replaced many other networks, so that Facebook, instead of competing with this growing popularity, offered to buy Instagram, and for a large sum, accepted the offer.
But
why has Instagram been so successful? If you are one of the users of Instagram network, you may be interested to know why you are attracted to these pleasant squares. In various reports about the secret and secret of Instagram's popularity, almost common reasons have been mentioned, the most important of which are mentioned below;
1 : A tribune for all
these social networks, despite features such as filters, photo change facilities and personalization settings, is very simple, and people who are not very familiar with the latest technology, can easily use Instagram. . These features have made people of different ages members of the
Instagram network and easily share their photos with others, even those who do not want to be very social and for various reasons prefer to spend more time at home. And they consider it a good opportunity to find out about their surroundings through Instagram.
2: Rabbane International
Many Instagram fans consider one of the most important reasons they are more interested in this network than other similar spaces to be its photo-centricity. According to them, why do we have to read long texts when we can convey many words to the audience with just one photo? It is easier, more interesting, more eloquent and even more convincing than explaining in words. In addition, photo sharing does not require translation, and people from different countries and languages can only communicate with each other through their photos.
3 : Express the personality and identity of the
photos well show who you are, how you think, what conditions you live in and what your desires and lifestyle are. Photos reveal people's identities more than text and have less ability to hide. This is perhaps one of the most important reasons why like-minded people interact with each other, and they use Instagram as a way to get to know others, something that may be difficult to do by reading the text.
4 : Business Capability
As the creators of Instagram have said, they have established this social network to connect people with each other and show the world around them, but willingly or unwillingly, this cyberspace has also become commercial and for some Large companies or home businesses have brought benefits. By creating an Instagram page and presenting their products with photos or videos, business owners have a good opportunity to introduce and find a circle of regular customers, while this method of advertising does not involve taxes or fees.
5 : Instant notification
on Instagram, users can take photos of their daily lives, events and anything they like and finally share it with those they like. Because this is easy to share via mobile phone and tablet, and people carry their mobile phone with them most of the day, they can be aware of an important event wherever they are. Give. Although this information can also be done through spaces such as Twitter, but Instagram has a greater ability to influence the audience and show the importance and dimensions of events by publishing photos.
6 : Classic and modern
A distinctive feature of Instagram is the placement of photos in a square shape similar to the photos of Kodak or Polaroid static cameras. In this case, this photo-sharing network conveys both a nostalgic feeling to the user and, with the variety of capabilities it provides, makes the photos of good quality. These features are appealing both to those who are a typical photo and photography audience, and to professional photographers who want to connect with their audience via mobile phone instead of a photo exhibition.
7 : Lifestyle change
Increasing the quality of life is one of the most important results that
Instagram users point out after using this network. The visual information exchanged on this network allows people to look more closely at the details around them and strive to have a better quality of life than they had before. Although these efforts may be accompanied by consumerism, for many they have been accompanied by initiative, creativity, and diversification with simple solutions.
8 : Reducing social distance
One of the things that exists in most social networks, including Instagram, is the ability to connect people with famous people in various fields of culture, sports, social, political and .... Well-known academics or actors, singers and athletes, by appearing on this social network and sharing their views and latest activities, are in direct contact with people and receive their criticisms and suggestions quickly. This feature, which is a two-way advantage, has opened the door to many celebrities on Instagram; However, in some cases, the attacks against them on their personal page have caused them to give it to their rivals.
9 : Social mobility
One of the most important events that social networks have brought with them is social mobility and taking society out of the atmosphere of stagnation and lethargy. We saw one of the latest examples of this just a few days ago during a TV presenter's encounter with a guest on the show. The audience of social networks, who were annoyed and angry with the host's behavior with the guest of the program, immediately started analyzing the story on Twitter, Facebook, etc. Instagram users also shared their critique of what they witnessed by posting excerpts from the video and sharing cartoons and photos centered on the app.
10 : Filtering
and along with all these benefits, perhaps one of the most important reasons for welcoming users from countries such as Iran that are governed by filtering laws is the lack of filtering of the Instagram social network. In a situation where other social networks such as Facebook and Twitter need a filter breaker, Instagram can be used without a filter breaker, and in addition to not needing programs to bypass filtering, the audience does not feel uncomfortable doing something illegal!
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