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Quality Score Quality is your ad . Google gives you a score of 10 on each keyword. This score is determined based on the following 3 indicators: Click rate Ad relevance User experience of the landing page The higher the quality score you get from Google Ads, the lower your costs will be and the lower your rankings will be. In fact, the higher the quality of your work, the more likely Google is to rank your ad higher than your competitors at a lower cost. Recommended daily budget You can set a daily budget for your campaign. For example, you can tell Google not to spend more than 10 dirhams a day. But sometimes your campaign may need more than 10 dirhams. click to Register Where should we publish our report? (Guide to choosing the best ad reporting site)Be sure to read: Where to publish your report? (Guide to choosing the best ad reporting site) In fact, depending on the price of the words and the amount of search they have, you may need a daily budget of more than 10 dirhams. In this case, Google will limit the display of your ad, because it must manage your 10 dirhams during the day. In this case, Google will give you suggestions, for example it may tell you to increase your daily budget to 20 dirhams per day, in which case, your ads can reach the maximum daily display capacity. Remarketing RemarketingRemarketing is one of the great features of Google Ads that allows you to display your ads to people who have already visited your site. To use this method, you must first get the remarketing code from the Google Ads system and then add it to your site. Google Ads uses this code to create a list of users who visit your site. Finally, you can display your ads for this list. By doing so, you can once again promote your products and services for these valuable leads. We also explained earlier that you can not use ads on Google Display Network, because it is not possible to target Iranian users. But thanks to remarketing, you can create an attractive banner ad and display your ad on the compiled list using display campaigns. In other words, you create a list of your site entries using Google search campaign and display your banner ad for this list using Google display campaign. Users will enter your site after clicking on this banner. This banner is displayed to people on your list in different contexts. For example, your audience might be playing on their mobile and see your banner ad. Or they may even watch a video on YouTube that shows your banner to the user at the beginning. fantastic! Return on investment (ROI) Indicates the amount of profit margin that we earn by calculating the cost of advertising. Suppose the production cost of one of your products is 100 thousand Tomans and the selling price is 200 thousand Tomans. If you sell 6 of these products, the final amount of your sale will be 1 million and 200 thousand tomans. Now suppose the cost of your Google Ads advertising to sell this number of products is 200,000 Tomans. Your rate of return is calculated as follows: smm By calculating the above formula, we conclude that your return on investment in these ads is equal to 50%. Search network It is a set of results that the user sees after searching on Google (Google site, Google Maps and Google Partners). You can place your ad next to the search results. Search partners There are sites on the Google search network that are Google affiliates and your ad can be displayed on these sites. In fact, Google allows your ads to be displayed on these sites. Amazon, for example, is a partner site of Google, and if you search for a phrase on Amazon, Google search ads may also appear in search results. 7 features in the new Google AdWords interfaceBe sure to read: 7 features in the new Google AdWords interface Search terms If your words are in Broad match and Phrase match modes, your ad will be displayed on a wider range of keywords. For example, if you use the word "buy phone" in Broad mode, a user who has also searched for "phone repair" may see your ad and click on it. These terms that are searched by users are called Search terms. You can view these words in the Google Ads system and, if necessary, remove them from your campaign or consider them as Negative Keywords so that your ad is not displayed on these words. Target CPA bidding One of the pricing strategies in Google Ads . If you choose this strategy, Google will automatically determine and optimize your keyword prices so that in addition to achieving the highest conversion rate, you will also have a good profit margin. You can use this strategy if "Get Rate" is enabled for your campaign. Text ad It is one of the advertising formats that you can use to show your advertising message to the audience. This is a text message and is more common on the Google search network . Of course, it can be said that text messages are present in all Google Ads advertising methods, but their form and display method are different. Keep in mind that ad texts are displayed to users who speak the same language as the ad text (unless you specify the language of the ad in advance). Regarding the ad text, I suggest you read the article " Types of ad text in Google Ads ". Tracking template RemarketingSometimes you may want to view and analyze your campaign status, clicks, and other campaign information outside of the Google Ads system. telegram panel Using this feature, you can add the information you want to the ad link (url) and get that information in another analysis tool such as Google Analytics. In fact, when a user clicks on your ad link, more information will be sent to you along with the ad link, which can be used in other site analysis tools. By doing this, for example, you can check exactly what device your site clicks on, or how many of your inputs came from the Google search network, and how many clicks were clicks through the Google display network. We suggest you read the article " What is UTM ". Under review Your ad in Google Ads must be approved before activation so that it does not violate the rules and frameworks set by Google Ads. Also, any changes you make after creating an ad must be approved by Google. In this case, your ad will be reviewed again by Google Ads. Most ads are finally approved within one business day. But sometimes it may take longer to review your ad. Google may, after review, conclude that your ad does not comply with Google Ads rules and frameworks. In this case, Google will stop your ad until the issue is resolved. In the next chapter, we will talk about these rules in full.